Daniel Müllensiefen: Music, Brands & Advertising – Reeperbahn Festival Conference 2015

In this talk we present a framework for understanding the psychological mechanisms that are crucial for effective branding and advertising. We’ll show how music can be a perfect instrument for making advertising and branding more effective and explain why music is particularly important in the context of long-term brand building strategies (as opposed to short-term

2WEI – Survivor (Epic Cover – “Tomb Raider – Trailer 2 Music”)

2WEI has released a brand new cover! An epic rendition of Destiny’s Child “Survivor” (ft. Beyoncé) has been used on the latest action-packed theatrical trailer of Tomb Raider, starring Alicia Vikander. Check out the track in its full glory!! Public release coming this week. Buy/stream now: Spotify: http://sptfy.com/137T Google Play: https://goo.gl/29piUS Official trailer: https://www.youtube.com/watch?v=3KkhD0MnaJU Follow

Joi Barua: Music will cut through

http://INKtalks.com One of the important initiatives of INK is its INK Fellows Program that brings together amazing young people and showcases their work to the world. Joi Barua’s music never fails to touch the soul. At INK, he performed the Assamese song ‘Tejimolaa’, based on a popular Assamese folklore, from his album, ‘Joi: Looking out