Daniel Müllensiefen: Music, Brands & Advertising – Reeperbahn Festival Conference 2015

In this talk we present a framework for understanding the psychological mechanisms that are crucial for effective branding and advertising. We’ll show how music can be a perfect instrument for making advertising and branding more effective and explain why music is particularly important in the context of long-term brand building strategies (as opposed to short-term

Daniel Powter – Bad Day (Official Music Video)

“Bad Day” by Daniel Powter from Daniel Powter, available now. Download on iTunes: Connect With Daniel Powter: Website: http://www.danielpowter.com/ Facebook: https://www.facebook.com/danielpowtermusic Twitter: https://twitter.com/powter YouTube: http://www.youtube.com/artist/daniel-powter “Bad Day” Lyrics: Where is the moment we needed the most You kick up the leaves and the magic is lost They tell me your blue skies fade to grey

Sound of Music

Experience the world’s most beloved family film as never before with this 3-disc 45th Anniversary Edition of Rodgers & Hammerstein’s® THE SOUND OF MUSIC, Winner of five 1965 ACADEMY AWARDS®, including Best Picture!* In this true-life story, Julie Andrews lights up the screen as Maria, a spirited young woman who leaves the convent to bring